Samsung - punch drunk

A woman approaches you in a crowd and takes you off to a secret room. In the room she gives you a VR headset to put on. Tentatively you try it on, you find yourself in the same room in the virtual world...A frantic story unfolds that finds you face to face with a mysterious figure, he tries to grab you but his hand passes through you. Your headset is suddenly removed and he’s standing in front of you. He reaches out and touches your lips before disappearing into the darkness. 

Created at REWIND this immersive theatre/virtual reality hybrid, we partnered with Punch Drunk and Samsung to create an exclusive experience for guests of The Samsung Maison at Cannes Lions that would go on to win a Silver Lion the following year.Blending performance and video to create a mind bending experience that left guests questioning where the experience ended and reality began.