O2 - BIG UP

Created at REWIND in collaboration O2 and Hope and Glory PR

Louis Walsh the most relentlessly positive of all of the (former in Louis’ case) X-Factor judges joined O2 to “Big You Up” via a set of social media videos – just making people feel great and, most of all, rewarded.

Recording 100+ videos to “Big You Up” in direct response to the tweets coming in the reach was huge!

Across social channels there were over 1,800 messages about the activity from members of the public, celebs and the media. Those delivered over 11 million organic impressions and reached 7 million people in the space of 48 hours. All in, we hit around 2,500 pieces of editorial coverage.